A timeless summer captured on film

The 1978 Olympus Trip 35 was a gift from a friend.  She bought it for $5 at a thrift store.  I just got my first roll developed, and I couldn't be happier.  The photos make me want to relive those summer days all over again.

10 tips for opening an Etsy shop

Enhabiten

If you've been thinking about selling some of your handmade goods, the online marketplace "Etsy" is a great place to start.  You can set up a shop within minutes and the start-up costs are minimal- just 20 cents per listing!  Recently, my friend opened an Etsy shop and asked for some advice.  Here's what I told her:

1.  Choose a store name that makes sense, is memorable, and easy to search.  Once you pick a shop name (which is also your username), you can't change it.  And before you set your name in stone, make sure to look it up in Etsy's search engine.  You might come across another shop that essentially has the same name.

2.  Excellent product shots are key.  Product shots should be well-composed, clear, and bright.  For tips on how to take better product pictures, see my post here.

Pigeon Toe Ceramics and Minx Shop

3.  Keep your shop full.  At the least, you should have 16 products to start with.  This allows people to see your passion on display. Moreover, people love options.

4.  Etsy's Search organizes products by most recent listings, so upload new products at least once a week.  Some Etsy sellers upload products every day!
 
5.  Use descriptive tags so that sellers can find your products.  Etsy allows a total of 14 tags per item; include as many keywords as possible when listing your product.

5gardenias and Essimar

6.  Establish clear and concise shop policies to gain the confidence of the customer.

7.  Account for all expenses and fees when determining an item's price.  In addition to materials and time, marketing and payment fees should also be calculated into the price of a product.  Etsy takes 3.5% of the total sale of an item, and Paypal takes a small percentage plus a fixed fee. 

8.  Encourage customers to shop again by personalizing orders.  Add a handwritten note and throw in a small treat for good measure.

Nea and Lisa's Retro Style

9.  Share the Etsy love by "hearting" your favorite finds.  Hearts are one way that Etsy sellers are connected.  The first time I got a heart from a secret admirer, I thought for a moment I was being stalked (when really they are fans that don't make their Favorites public).  To keep track of new hearts in your shop, go to craftcult.com. 

10.  Try to get your product on the front page.  It's free marketing! For this to happen, you'll need to be in a treasury that someone else created.  If you're following tips 1 - 9, then you'll be in a treasury in no time.  Another way to reach out to Etsy sellers is creating your own treasury.  Be sure to "convo" each Etsy seller to let them know about your treasury!

Although it can be a thrill to run your own online shop, know that it takes time to network and build a customer base.  In the first few months, you may only get a handful of sales.  Don't lose heart.  Be diligent and continue to fine tune your shop and your products.

Eye-catching Window Displays

[right photo image source: Lucky Magazine]

1000 paper airplanes.  That's how many the talented Katie Kulper folded and hung with string in our store windows. It was a magnificent sight, and people walking by would come into our shop just to marvel at the display. It's no surprise that Katie is now a window display designer for Anthropologie, famous for their creative window designs. Check out these Anthropologie displays using discarded books.

[image sources: casasugar.com, flickr]

I'm actually not much of a shopper, but I do enjoy seeing the creative mind at work dressing up a window.  Here are a few more favorite designs.

found styrofoam cup installation by Indo Projects

 Zoe Bradley

papercut dioramas

My Week

found grandma's pink doily in my memory box and now it's hanging on the wall

created a few paintings on black paper.  this one with six feathers i decided to keep . . . for now

fabric that my dear friend brought back from Uganda.  i feel loved

finally having time to hang some of my art on the wall, even if it's temporary

i'm thrilled about my new estate finds: metal boxes (at a buck apiece)

 one of them is full of aged note cards. i'm brainstorming ways that i can reuse them

the notes (some typed and some handwritten) are all related to trees and plants

my thought is to hand print my designs over the text

a couple of my ideas so far: shipping tags, mini zines . . . any thoughts?

new to my Etsy shop: Summer Thunderstorm 

mixed media on 4" x 4" birch panel

Show and Tell: Korean treats

My mother brings food whenever she comes over for a visit.  Many times it's an oversized jar of kim chee that she made the day before.  Accompanying the kim chee is usually some kind of snack for each member of the family.  Dried fish, for example, is normally given to me, and sweet rice cakes are a treat for the girls. 

I  love the colors of rice cakes, especially the pale pink.  Each color is a different flavor, and inside of each rice cake ball is sweet bean.  Yum.  I've never made my own, but I found this recipe today.

Here's the dried fish that my mom recently brought over.  It's coated in honey and sesame seeds.  If you look carefully, you can see the bones of the fish.  So, there's definitely a crunchy factor to this snack.  Not a fan favorite in the household, but I enjoy it. 

And then there's the guilty pleasure treat- Choco Pies. 

Choco Pies are essentially a Korean version of the moon pie.  They look sweeter than they actually are, but maybe that's me trying to rationalize eating one.

The packaging is classic.  Normally I steer clear of packaging like this in a market, but I am not as discriminating when it comes to international food products.  A double standard, I know, but I can't help but be amused by phrasing like "It's Now."

My art headed to the Lone Star State

We Are 1976 is an indie focused retail, studio, and gallery space in the trendy Henderson area of Dallas, Texas.  They carry a cornucopia of home goods and current art.  I spotted these bento beauties on their website and am absolutely in love with the retro design.  I just might have to pick up a couple for my daughters. 

This week, I shipped off a stack of my art prints to the Dallas shop.  Sometimes I find packaging art precarious.  I worry about the slightest bend, so I tend to overcompensate.  In this case, I used more than enough twine.  At least I had fun playing around with the design!

If you happen to be in the Dallas area, I'd love to hear about your visit to We Are 1976.  And let me know what you think about the prints!

For those who favor lace . . .

lace covered trees by Janet Morton and Pene Durston

lace stenciled floor 

lace fence by Demakersvan

lace covered piano by Joana Vasconcelos

lace tunnel 

  

Last days of summer break

a lovely evening at the free symphony concert in downtown Portland

making sachets with lavender from the garden (i made the one in front and my seven year-old designed and made the cool contemporary one in the back)

marveling at sunsets outside our window

savoring the last hot summer days before the great hibernation of the sun

getting ready for the start of a new school year